PRIVATE VENTURES
Experience paired with an agile approach is hugely important in the early stages of a start-up. With personal experience in setting up and successfully exiting several businesses, our team is well placed to offer full life cycle fundraising and advisory services. We connect your private business with the right investors to help you grow.
APPROACH
Oberon Private Ventures has extensive experience in the SaaS (‘Software as a Service’) and AI sectors. While our primary focus is on these industries, we may consider other sectors where we see compelling opportunities. We seek driven founders of early-stage private companies, primarily UK-based, with the potential to scale globally within their industry. Many of these businesses qualify for SEIS or EIS tax incentives.
Our team has facilitated numerous successful exits for others and has also navigated the process themselves with their own businesses. This hands-on experience differentiates us from many peers and provides valuable insights to navigate investment risks.
We are very selective in who we choose to represent, and we work hard to become their trusted partner. Therefore, we limit the number of corporate clients that we take on. This highly filtered approach benefits the investor as well as ensuring that we have the time to help management teams when they really need it.
JAMES PHILLIPS
PRIVATE VENTURES FOUNDER
CORNERSTONES OF OUR APPROACH
WE WANT TO BE JUDGED BY OUR RESULTS
Whether you are an investor or a founder, we are very clear in establishing your desired outcomes from the outset.
We are not just here to raise capital for founders, our goal is to position their business for success. Time and again, founders have highlighted the immense value of this support, often exceeding their highest expectations.
Our philosophy is that if the founder is supported and aided by our team and happy with the outcome of our efforts, our investors will be best placed to benefit too.
We empower exceptional founders from their first fundraise through to an exit
EDWARD BLAIR
HEAD OF PRIVATE MARKETS
OUR PORTFOLIO
Below are some of the companies we’ve worked with
You may be a private client wanting to grow your wealth through investments. You may need to raise funds to grow a business. You may want to plan for retirement.
You can accomplish all of these goals with Oberon and do so knowing you will receive the same character driven advice and personal service that is our calling card.
SILVERBULLET
Silverbullet is a data technology company which allows global businesses to unlock the value of their marketing data assets. Their proprietary technology, 4D, is the main driver behind their growth. 4D enables brands to target consumers without the use of cookies. The only comparable technology, Grapeshot, was acquired by Oracle in 2018 for $325 million. They have seen rapid growth since 2016, with a client base of over 70 blue-chip clients, including Heineken, Bosch and American Express, and are operating globally. Oberon led Silverbullet through the listing process on AIM in May 2021 in an oversubscribed institutional round at a valuation of £25 million.
WITHU
WithU is an immersive, audio-led coaching app with over 1,000 on-demand workouts and personalised programmes led by 20 world-renowned coaches. The audio-led format, supported by an interactive avatar, allows people of all fitness levels to train wherever and whenever they like.
SAYITNOW
Say It Now is a specialist technology company pioneering ‘Actionable Audio Ads’ which enable voice-led transactions and facilitate digital commerce. Its trademarked advertising technology, Natural Language Processing (NLP), allows brands to create audio campaigns that listeners can directly engage with – by requesting more information about a product or service, or by purchasing directly through simple voice commands on smart-speakers.
VALSTREAM
ValStream is a one-of-a-kind SaaS platform that harnesses proprietary technology to materially reduce repair costs for companies operating in high-repair-volume industries. ValStream’s SaaS platform digitizes and diagnoses overpriced repair quotes. This ensures that the quote is accurate and appropriately priced, enabling opportunities for cost savings, improving daily operation visibility and optimizing repair workflow.
ELASTIK
Elastik is a revolutionary EdTech platform that empowers teachers to pinpoint and address unidentified gaps in their students’ learning in Maths, English and Science. It saves time by reducing the administrative burden, freeing teachers to do what they do best: stretch children to help them thrive.
ARTSCAPY
Artscapy is set to transform the infrastructure surrounding the art industry; modernising a traditionally opaque and slow-to-adapt sector. Artscapy integrates a suite of digital features to create a cohesive end-to end ecosystem for the modern art economy, offering services such as blockchain-enabled Certificates of Authenticity, marketplaces for physical and NFT art, collection management systems and KYC/AML checks. With zero marketing spend thus far, the Company has received tremendous interest, with now over 60 galleries waiting to onboard. Each gallery is estimated to generate £40,000 per annum, if they use all the tools available.
4GLOBAL
4global is the leading data-enabled sports transformation company that helps clients maximise the health, social, and economic impact from investment in sport. Their proprietary Sport Intelligence SaaS platform enables governments to target investment to improve the health and wellbeing of populations. Oberon successfully admitted 4global to trading on AIM in December at a pre-money valuation of £20mn.
STRETCHSENSE
StretchSense provides advanced hand motion capture solutions using gloves with unique stretchable sensors and machine learning. Their MoCap Pro Fidelity glove delivers high-fidelity finger capture, ideal for animation and VFX studios. The technology ensures lifelike hand data for action-packed scenes and all-day shoots, enhancing productivity in post-production. StretchSense integrates with various platforms like Vicon, Xsens, and OptiTrack, making it versatile for different motion capture needs.
VTAIL
vTail is a clinician-first auto-networking & communications mobile app platform. An elegant, consolidated platform that connects clinical teams with product companies had yet to be built and communication between this interface has long been rife with inefficiency for all participants.
vTail tackles this by intelligently matching professionals within healthcare and product organisations according to their clinical areas and locations. Once connected, this opens each group to a suite of features that can unlock significant productivity gains for clinicians and companies alike.
LAUNDRYHEAP
Laundryheap offers convenient laundry and dry cleaning services with 24-hour turnaround times. They provide free collection and delivery, along with 24/7 customer support. Customers can schedule pickups through their website or mobile app, and track orders in real-time. Laundryheap operates in multiple cities across the UK and uses eco-friendly practices, including zero-emission delivery vehicles. They support various laundry needs, from basic washes to ironing and handling bulky items like duvets.
SMARTBOX.AI
Smartbox.ai is a cloud-based platform that utilizes Artificial Intelligence and Machine Learning to help organizations manage and protect unstructured data. It specializes in automating the review and redaction of sensitive information, making it ideal for handling Data Subject Access Requests (DSARs), advanced redaction, and data breach forensic risk assessments. The platform is designed to be hyper-scalable and multilingual, capable of processing large volumes of data quickly and accurately, including handwritten and multilingual documents. Smartbox.ai’s key features include detecting personally identifiable information (PII), enabling collaborative reviews, and securely sharing and tracking data. It aims to reduce the time and effort required for data processing while minimizing compliance risks and potential fines.
BUILT.AI
Built AI provides AI-driven solutions for real estate investment professionals, offering reliable investment analysis and unparalleled data insights. The platform automates financial modeling, business plan visualization, and market data analysis, helping users streamline deal screening and decision-making processes. By leveraging AI and Machine Learning, Built AI enhances efficiency, reduces human errors, and ensures robust and consistent financial models. The tool supports optimal resource allocation and strategic decision-making, freeing up time for real estate professionals to focus on high-value activities.
SERVICES FOR FOUNDERS LOOKING TO RAISE MONEY
If you are a Founder, our commitment is to actively support your business throughout its journey. We have built carefully curated ecosystems which we open up to our client companies. As well as our investor network, we connect you with our network of founders and industry experts, enabling you to support and communicate with each other. Our wider ecosystem provides access to trusted partners who can help with the fundamentals of a business such as HR, finance, legal and sales and marketing.
HOW DO WE HELP BUSINESSES
ACCELERATE
- Introductions to support ecosystem (i.e. HR, legal, finance, sales)
- Growth strategy planning
- Idea validation
- Recruitment
BUILD
- Founder guidance
- Growth strategy planning
- Idea validation
- Recruitment
- Operations guidance
FUNDRAISE
- Value add private investors
- Family offices
- IFAs
- VCs
- EIS funds
SERVICES FOR INVESTORS
Deal-by-deal Investments We offer access to fundraises in private companies with market capitalisations ranging from £5m-100m. We do so on a deal-by-deal basis and our investor base reflects a combination of private investors, family offices, VC and PE funds.
EIS Fund The Oberon Investment Management team also manage an EIS Fund internally, with each investor in the Fund having multiple entrepreneurial, EIS/ SEIS Qualifying Companies in their portfolio, across a range of sectors.
WHAT IS EIS?
The Enterprise Investment Scheme (EIS) is designed to help smaller trading companies raise finance by offering a range of tax reliefs to investors who purchase new shares in those companies.
Tax efficient EIS benefits Investment into EIS-Qualifying companies, either through our deal-by-deal offering or through our EIS Fund is seen as a valuable addition to funding a future pension. The Oberon EIS Fund has a focus on capital appreciation, tax mitigation and risk management, with each Investor in the Fund having access to at least five entrepreneurial, EIS Qualifying Companies in their portfolio.
The Oberon EIS Fund takes advantage of the generous tax incentives currently offered by the Treasury and HM Revenue & Customs for investment in smaller UK companies. These tax benefits have the ability to enhance the return on your investment.




